Your email insights or statistics are the different metrics that indicate the performance of each email or a campaign in general.
Email marketing can be one of the most profitable forms of digital marketing! as long as you pay attention to the email statistics that provide you with these statistics! which are part of what is known as email data.
Understanding these metrics and knowing how to interpret them is key to improving conversions and click-through rates! as well as increasing your revenue and customer base.
Ultimately! designing your campaigns based on the data you receive will help you create kenya phone number list content that’s much more interesting and relevant to your recipients ! increasing the likelihood that they’ll open and interact with your emails.
To gain insight into these issues! there are various tools available! such as Google Postmaster Tools ! Pipedrive ! Mailchimp ! and the famous Google Analytics ! among others.
How your email insights can help your digital marketing
Email data helps you refine your email marketing strategy because it provides you with a wealth of insight into various aspects of both your campaign and your leads (potential customers) and customers:
Outdated email list: Using email data such as bounce rates! you can determine if you’re xcs 360 an outdated and outdated email list. If this insight is above 2%! it means your emails may be underperforming for this reason. To avoid this! it’s essential to regularly review your lists and keep them up to date.
Errors in contact information
This same rate! however! can also be due to spelling or sault data errors in your recipients’ emails. A CRM tool can help you resolve this.
Information about your audience: All the email data you collect tells you something about your audience. For example! imagine that the open rate for an email on a specific topic is much higher than for another on a different topic. This information tells you which topics your recipients are most interested in. Creating content along these lines will increase your chances of success in email marketing.